Shaping Strategy.
Inspiring Leadership.
EliteFit Advisory delivers executive search and consultancy services, tailored for the fitness and wellness industries across Asia-Pacific and the Middle East.
Executive Search
- Retained search for senior roles: CEO, COO, CMO, CTO, NED, VP, GM
- Specialist recruitment in franchising, marketing, ops, and tech
- Deep fitness and wellness sector expertise
- Research‑led, high‑touch, and globally connected
Proven Success
- Placed top executives in leading corporate brands, transforming business performance.
- Advised companies on leadership restructuring for scalable growth.
- Facilitated franchise expansion strategies for emerging and established brands.
- Built reputation as the go‑to experts for fitness executive recruitment.
Consultancy
Leadership
Coaching, Succession, Org Design
Franchising
Strategy, Audits, Rollout Planning
Operations
SOPs, Scalability, Team Structure
Marketing
Positioning, Growth Strategy, Performance
Technology
Platform Audits, Fitness Tech, Innovation
Entrepreneurship
Concept, Vision, Advice, Support
Proven Success
- Helping an Asia-based boutique fitness company assess their options for scaling through franchising internationally
- Helping an Asia-based fitness company re-draw their pre-sales and pre-opening SOPs
- Helping a Middle-East based fitness franchisor assess their options for launching into the Asian marketplace
About
Us
About Us
Who We Are
A specialist advisory firm that combines deep industry expertise with a sharp commercial edge.
Our Mission
Elevate the standards of leadership and business performance in fitness and wellness through world‑class recruitment and strategic consulting.
Our Beliefs
Great people and smart strategy are the twin engines of sustainable growth. We exist to deliver both.
Our Executive Search Team
Our Consultancy Team
Our Expertise
Who We Work With
- Club Chains (HVLP, Big Box, Multi‑Site)
- Boutique Fitness & Wellness
- Franchisors and Master Franchisees
- Wellness Brands
- FitTech and WellTech Platforms
- Public and Private Investors
- Equipment Manufacturers
- Health and Lifestyle Businesses
Contact Us
Ready to grow your team or business? Let’s start a conversation.
Contact us today at: +65 9853 4405
If you’re searching for executive talent, or scaling your brand, we’d love to help.
Contact us today at: russ@elitefitadvisory.com