Aziz Musa

Aziz Musa is an international marketing and growth leader with operating experience across MENA, Europe, and Africa. A former UK PLC CEO, he builds practical growth systems that connect strategy, performance, and capability. He is the founder of The Impact Lab and host of The Impact Lab Podcast, a leading GCC marketing podcast focused on growth. As founder of Cush Digital, he helps organizations drive measurable outcomes through lead generation, experimentation, and sharp execution. His teams have supported brands across telecoms, technology, education, and consumer services.  Before Cush Digital, Aziz founded Sudan Digital, a social enterprise that trained 4,000 graduates and accelerated a local digital industry. He was also the CMO of Spartans Boxing Club. He holds an MBA from Warwick Business School.