CJ Lee

CJ Lee is the Co-Founder of MOVE Private Fitness, the fastest-growing premium personal training studio brand in South East Asia, achieving 200%+ year-on-year growth for consecutive years. Behind this trajectory is his unique ability to attract, retain, and motivate top talent who think like owners, creating a culture that fuels expansion without dilution. Unlike conventional models, CJ scales businesses without franchising, Private Equity, or Venture Capital. Yet his approach ensures founders remain in control, preserve their shares, and still have the ability to access funds for growth. This unconventional strategy has become a blueprint for entrepreneurs who want scale without compromise. Renowned for spotting uncontested market gaps and uncovering areas within the business that most founders neglect or take for granted, CJ shows how small, precise shifts can yield tremendous returns. He works exclusively with select clients, equipping them with rare, ROI-driven insights that turn fitness companies into dominant, high-valuation enterprises.